Luxury Sessions
Sup de Luxe's Luxury Sessions enable you to decipher the luxury sector and learn more about its trends and future. Whether you're a novice or want to expand your knowledge, this adaptable programme (pack of 2, 4 or 6 modules) aims to enrich your expertise in this prestigious business.
- 2,5 ECTS / module
- 1350€
- July and Nov. 2024
- Up to 3 weeks
- EN
Presentation of the programme
The executive certificates are designed for professionals interested in acquiring in-depth knowledge of the luxury sector and aim to boost your career in the luxury industry.
Programme
Educational goals
1 - Understanding the history, origins and culture of the luxury sector
2 - Design, implement and lead a marketing and communication plan according to the specificities of the luxury market and its customers
3 - To know the evolution of the luxury market and the art market
4 - Know how to implement a 360° marketing strategy based on the customer experience
5 - To know the initiatives of luxury brands in terms of global, economic, social and environmental performance
6 - Knowing how to lead an innovative project in the luxury sector from conception to development
Assessment methods
The final grade includes the presentation of a personal project and active participation during the course of the module.
History of luxury through the centuries, emergence of brands and evolution of sectors
Culture and fundamentals of luxury
From "accessible" luxury to "ultra-luxury
Branding
From luxury to luxury tech: the exponential importance of digital
Social networks: real areas of expression for brands and communities of internet users
Influencers
NFT and brand strategies
The ever-narrowing boundary between Art and Luxury
Craftsmanship, beauty and rarity and the new symbolism of collaborations
Explaining a creative process
Art and craft
From product marketing to customer marketing
Gen Z, Y and Alpha
The emergence and confirmation of unique experiences
Extreme customisation programmes
Luxury and sustainability: a synergy or an antinomy?
Brands and the ecological footprint
Circular economy
Respect for biodiversity
Environmental analysis, market research and marketing mix
Analysis of financing needs, legal and fiscal form
Sup de Luxe capitalises on its expertise and know-how to develop high-quality short programmes. In collaboration with renowned teachers, lecturers and researchers, the Institute supports participants in developing their skills, thereby consolidating their luxury expertise.
The Luxury Sessions offer an adaptable programme, allowing participants to choose from a pack of 2, 4 or 6 modules according to their specific interests and needs. This flexibility allows them to adapt their training path and deepen their knowledge in the areas that interest them most. It's the perfect format for professionals who want to enhance their skills and understand developments in the luxury sector.
Each module is taught by industry experts, giving participants privileged access to in-depth knowledge and unique perspectives on the key issues facing the luxury industry. This expertise enables them to learn from the best professionals and benefit from top-quality teaching.
Certificate
At the end of the Luxury Sessions, a school certificate is issued to participants, certifying that the programme has been successfully completed and that ECTS credits have been obtained.
N.B.: Each module is equivalent to 2.5 ECTS credits.
Pace of the Luxury Session
The principle of the Luxury Sessions is to allow participants to customise their course programme through a choice of 6 modules. Each module consists of lectures and case studies, with particular emphasis on the need for participants to develop 360-degree thinking on the subjects covered.
Duration
- Start dates in July and November
- From 2.5 days to 3 weeks depending on the number of modules chosen
Structure
- 15 hours per module
How to enrol for the Luxury Sessions?
If you have a disability and would like to join us, you can find out more by visiting our accessibility page or by directly contacting our disability coordinator, Ms Clémentine de Goy Soulier.
3rd of 4th year undergraduate French or international students
English at professional level compulsory (the entire programme is taught in English)
Complete the application form on this page
Send an application (CV and diplomas) to the programme manager, Ms Anne Flogny ([email protected])
Attend an oral interview via Teams
Application deadline: Up to the start date of the programme, except for students requiring a visa, who must apply 8 weeks before the start date.